NJ Hair Center —
a spec commercial
for a local hair restoration practice.

The world reopened. This was the first call.

This was the first project once all the COVID restrictions were lifted and we were able to get back to work. There's something specific about that first shoot back — a mix of rust and hunger that makes everything feel sharper.

The client was a local hair restoration practice that wanted a commercial to create a better brand perception and increase awareness. Not a before-and-after reel. A real commercial with a real performer and a real point of view.

People quoted the ad back to the client. At parties.

The piece stands as a compact demonstration of the whole creative-producer discipline: one person, three roles, one spot, one performer who made every second count.