All work
Client — Mojo Botanica
Year — 2022

Mojo Botanica —
a cannabis brand that
wanted everyone to own a piece.

Videos produced for a startup cannabis brand turning to crowdfunding. The idea: let average people own a piece of the brand. The tone: lighthearted comedy that broke every cannabis-brand cliché in the book.

Fig. 01 — Mojo Botanica, crowdfunding video Production / Contrast Logic
Script to screen and everything in between
Production

A cannabis brand that didn't want to look like a cannabis brand.

Mojo Botanica was a startup cannabis brand turning to crowdfunding to raise their initial investment rounds. The idea was radical for the category — average people would have an opportunity to own a piece of the brand. The videos were the vehicle to sell that idea.

The directive was clear: create a sense of lighthearted comedy to establish a brand personality different from the typical cannabis brand. No smoke-filled rooms, no chill-wave music, no pretending to be a wellness company. Just a brand with a sense of humor about itself.

Three videos. One voice. A brand people wanted to own.

The videos launched as part of Mojo Botanica's crowdfunding campaign and gave the brand a personality that stood out in a category drowning in sameness. The comedy-forward approach made the investment opportunity feel human and accessible.

In a market where every cannabis brand was zigging toward premium minimalism, Mojo Botanica zagged toward humor — and the videos were the proof that the zag worked.

Fig. 02 — Pitch deck video
Fig. 03 — Press release promo
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