Linear TV commercials for a home cleaning service. The premise: a 3D animated bird that can only say 'Chirp, Chirp' — and an owner filmed on green screen, dropped into a fully animated world.
Chirp Chirp Home Cleaning was turning to linear TV advertising and needed a production that could cut through the noise of local commercial breaks. The concept landed on something unusual — a 3D animated bird that could talk, but it could only say 'Chirp, Chirp.'
The company's owner was filmed on green screen with the entire environment and the bird animated in 3D around them.
The production required two parallel tracks — the live-action shoot with the company owner on green screen, and the full 3D character animation and environment design for the bird and its world. The spots needed to feel cohesive enough to be a campaign but distinct enough that each one earned its airtime.
The humor came from the contrast: a real person having a conversation with a bird that only the founder can understand. That tension carried each spot and kept the brand's name — Chirp Chirp — literally embedded in the character's only line of dialogue.