Lyndhurst, NJ
January 2020 • 9a
$97 $47
By the end of the session you will walk out with a tactical marketing roadmap to predictably transform ice cold prospects into buyers and promoters.
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WORKSHOP
INTRODUCING
Your customers don’t want your product/service, they are in search of the after state. The transformation from “I have a problem” to “My problem is solved.”
If you take the time to understand the emotional and psychological triggers of why people decide to buy stuff, you can position your brand as the logical choice in their decision making process.
The way to do this is mapped out in the Customer Value Journey. This journey leads your prospects from the moment they become aware of your brand down a path towards advocacy and promotion of your brand to others.
Watch this quick 5-minute video to learn more about the Customer Value Journey.
Limited Seating Available
There's no secret here. Business is all about relationships and marketing is no different. In order to attract your perfect audience, you first have to get to know them. Like, really, really well. Don't worry, we've got a plan we'll share with you. The better you understand your customer, the more opportunities to connect with them will be available.
Time and time again, we hear the words, "I don't know if my marketing is working." It's a shame because in today's world data is becoming a commodity and it's everywhere. Every action on the interwebs is tracked, it's just reality. Learning how to filter out the vanity metrics from what matters most is easier than you might think.
If you're stuck doing the same old thing day in and day out, you're going to keep getting the same results. Improvement only comes from adaptation and for that to happen you need to test new things. But not just random things. Using a scientific approach, you'll be able to tap into the minds of your audience with a few tricks from the psychology department.
The problem most people have is they run into roadblocks with social media, their website, or their search results (to name a few). Issues often arise when these tactics are carried out independent of an overall vision. With a strategic plan your tactics, once implemented, will work together to drive new leads and increase conversions.
Once you acquire a paying customer, your customer is more likely to buy from you again. Learn to position your offers in a way that stack value for your customer and adjust the slack on your margins. By the time they get through your Customer Value Journey, they'll be saying, "Shut up and take my money!"
Having a brand means having authority. You're the subject matter expert and your customers have questions and problems. If you learn to leverage your knowledge and experience, you'll be able to position your brand as the solution. We'll show you a few tactics to implement to start increasing your authority that will keep you top of mind in your customer's mind.
Great marketing takes time, everyone can understand that. But what you need to know is that your marketing efforts don't have to consume your day to day activities. Sure there's some aspects that you might need to babysit but for the most part, much of your marketing can be automated. Image that? Would you like more time back on your calendar each month?
The world of the internet is full of content. There's over 4 million hours uploaded to YouTube every day, over 67 million posts added to Instagram each day, and over 5 Billion Facebook post interactions on Facebook EVERY DAY! That's a lot of content. So how do you stand out and not contribute to the noise? We'll show you that too.
What’s a marketing offer without a guarantee, right?
Here’s the deal… attend the entire seminar. If you don’t love it, I’ll refund you 100% on the spot PLUS I’ll give you a $25 gas gift card to repay you for driving/tolls/etc.
There’s no hidden agenda here… sure we’d love to continue working together in the future. But most importantly, I want you to have a better understanding of what opportunities you might be missing out on within your marketing efforts.
January 2020, 9am-12pm